Talking to America Part II:
Three Quarters (74%) of Adults Say That They are Very Determined to Cast Their Vote on Election Day
Toronto, ON - With the Republican National Convention underway, a new Global Television poll of Americans conducted by Ipsos Reid finds that 74% are `very determined' and `nothing is going to stop' them from voting. One in ten (13%) is `somewhat determined' but `still thinking about whether' to vote. Four percent (4%) are `not very determined', saying `it really is a long shot unless something changes', and 7% are `not at all determined' because `they couldn't care' or `couldn't be bothered'.
Similarly, the poll of 1,132 Americans also found that more than three quarters (76%) of adults are very certain that they will go out and vote on Election Day, and an additional 10% are somewhat certain. Just 13% are not very or not at all certain that they will cast their vote on November 4th.
Older adults are more likely than those who are younger to show up to the polls: Nine in ten (89%) adults aged 40+ are very certain that they will cast their vote versus three quarters (75%) of those under 30.
Republicans (89%) are also more likely to be very certain that they will vote of Election Day than Democrats (83%), while Independents are least likely to be sure (62%).
Those who are `very certain' that they will head to the polls also tend to be `very determined' to go out and vote. Nearly nine in ten republicans (88%) say nothing would stop them from voting versus 82% of Democrats and 58% of Independents. Republican men (85%) are most likely to express this level of determination to vote.
These are the findings of an Ipsos Reid poll conducted on behalf of Global Television from August 7 to August 12, 2008. For the survey, a representative randomly selected sample of 1132 adult Americans was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1772.9 percentage points, 19 times out of 20, of what they would have been had the entire adult population of the United States of America been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual American population according to Census data.
For more information on this news release, please contact: Dr. Michael Gross Associate Vice President Ipsos Reid Public Affairs 202-420-2012 [email protected]
About Ipsos Reid Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.
In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
