Society


Society Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Society Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Government Survey

Support for populist ideas remains strong, but some countries have seen belief fall

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.
Society Survey

Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems

Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
Sexuality Survey

Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Society Survey

Global attitudes to happiness and quality of life

The Ipsos Happiness Index finds people are happiest in India and the Netherlands. The U.S. ranks lower than the global average at 68%.
Housing Survey

Global attitudes to housing and house prices

The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
Society Survey

Inflation rates may be falling, but people expect further price rises

In the seventh edition of the Ipsos Cost of Living Monitor we find, despite falling inflation rates, people are still feeling the pressure.