Social Media

Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.

Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers

A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.

New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.

New Aura/Ipsos poll finds that two in three parents with children on social media say their child has experienced a negative effect of social media.

New Ipsos polling finds that more are willing to try the new social media app

Many feel that Twitter is dominated by extreme and unpleasant people

Below are five charts documenting how Americans feel about Meta's new social media platform, Threads