Market Research

Calibrating Synthetic Confidence
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.
Mind or Machines: Exploring AI moderation and when to use it
Artificial Intelligence (AI) Publication

Mind or Machines: Exploring AI moderation and when to use it

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.
Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
Market Research Survey

Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities

Ipsos is pleased to announce the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.