Customer Experience

Creating an interesting and exciting customer experience can be a challenge for any marketer. In February 2013, John Carroll III, Global Head of Customer Experience, Ipsos Loyalty, shared seven tips and tricks to create an engaging experience for your customers. Hosted by The Conference Board, this recorded webinar also features Aflac who shares their secret to balancing quality, consistency, and exceptional customer experiences.

by John Carroll III & Ken Peterson

Listen to this recorded webinar to learn about The Wallet Allocation Rule, which was featured in the October 2011 issue of the Harvard Business Review.

Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, along with two other esteemed colleagues, this paper introduces the Wallet Allocation Rule, a revolutionary methodology for linking customer loyalty information to share of wallet.

Download this paper scheduled for release in the Journal of Service Research.

"I think it's wrong that only one company makes the game Monopoly." - Steven Wright

The emotional drivers behind brand loyalty

Learn more about how organizations can leverage the value of their workforce through cost-effective employee panels that offer Human Resource professionals direct online access to real-time data about their organizations' employees, their views on service provisions and priorities, as well as many other HR, communication or organizational issues.

Harvard Business Online