Demographic change

What’s going on with young American men
Gender Survey

What’s going on with young American men and how that impacts the rest of America, in five charts

AI, cryptocurrency, porn, and the internet: here's what the Ipsos Consumer Tracker tells us about what young men are going through, and why it matters for everyone.
Old age begins at 66, but six in ten say they are not looking forward to it
Society Survey

Old age begins at 66, but six in ten say they are not looking forward to it

New research across 32 countries dives into global attitudes to ageing, with 57% on average saying they are not looking forward to old age.
Democracy
Demographic change Survey

Democracy

This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.
older man working on site
Employees Survey

How old is too old to work? Depends where you live and how you view, experience ageism

The average age up until when a person is considered employable across 28 countries is 49.
Why political views are an essential marketing demographic
Politics Publication

Why political views are an essential marketing demographic

Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.