Ethnography


Ethnography Survey

For All Its Intensity, Americans Are Not Swayed
by the Healthcare Debate

Public Remains Split on Reform Proposals
Ethnography Survey

Obama's Approval Rating Declines Marginally to 56%

A Majority Oppose Sending More Troops to Afghanistan Amid Feeling that U.S. Is Not Winning the War
Ethnography Survey

Widespread Concern about Rising Food Costs Dampens Americans' Support of Policies Promoting the Production of Corn Ethanol

USDA data linking ethanol to food price increases diminishes Americans' support for policies promoting ethanol
Ethnography Survey

In the Wake of Wall Street Meltdown, Neither Candidate Seen As Qualified to Resolve Crisis: Obama 45%, McCain 46%

But Economy Looms Large As Most Important Election
Issue (36%); National Security a Distant Second (16%)

Obama Leads McCain As Stronger on Jobs and the Economy (48% vs. 40%) and Representing Change (57% vs. 32%) in an Otherwise Tight Race
Ethnography Survey

McCain Holding Convention Bump
But still a Dead Heat for the White House: McCain 45%, Obama 45%

Obama leads among non-white and less affluent voters
McCain strong among white and more affluent voters
Ethnography Survey

Overall Leadership Matters: McCain 47%, Obama 45% Equal To The Task

But On Issues, Obama Leads on Domestic (Jobs and Economy, Healthcare) McCain On External (National Security, Foreign Policy)

More View Obama (56%) As Change Agent Than McCain (35%)
Ethnography Survey

The Race for the White House: In a Heartbeat

Dead Heat: McCain 46%, Obama 45%

But Biden (60%) Leads Palin (47%) On Being Qualified for President
Ethnography Survey

Football Is America's Favorite Radio Sport

Among the Three in Four Americans Who Have a Favorite Radio Sport, 30% Prefer Football While 25% Prefer Baseball