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Foresight Publication

How AI, new drugs, and your DNA will help us live better for longer

What wellness — physical, mental, and otherwise — looks like matters for all of us, as individuals and as consumers. Matt Carmichael, editor of What the Future, looks at what the future could hold.
Foresight Publication

Shifts: Three forces that will shape the future of wellness

Ipsos Strategy3’s Trevor Sudano looks at the forces that could transform health and wealth in America, from rising temperatures to rising medical bills.
Foresight Publication

What anti-obesity drugs could shift in how we think about weight

We’re still in the early days of the GLP-1 revolution, but it’s already changing how patients and caregivers think about and treat obesity. WeightWatchers’ Dr. Spencer Nadolsky explains what this shift tells us about the future of wellness.
Foresight Publication

How new obesity medications could transform the grocery landscape

Anti-obesity medications’ influence on Americans’ personal habits and diets could have cascading effects for food and beverage retailers, according to a new Ipsos study. Ipsos’ Rhoda Schmuecking explains.
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How health wearables can be more useful for more people

Wearable health monitors have been a game-changer for diabetics and pro athletes — but January AI CEO Noosheen Hashemi thinks AI could revolutionize personal health for an even wider group of Americans.
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Why brands need to understand tech and mental health across generations

Mental health is no longer the taboo it once was — but the way it intersects with issues like technology remains complex and variable. Ipsos’ Amy Cargill explains why brands need understanding and empathy that transcends generations.
Foresight Publication

How our DNA could change how we think about health

The advent of DNA testing and genomic screening has enabled millions to take their health into their own hands. The next step will be treatments and technologies that put that knowledge to use, says 23andMe’s Dr. Noura Abul-Husn.
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What you can learn from elite athletes about fitness

Whether you’re a pro athlete or an average Joe, your fitness journey needs to start with the fundamentals, says Buddy Morris, the NFL’s 2021 Strength Coach of the Year.
Foresight Publication

What virtual healthcare reveals about online user experiences

Telehealth boomed in the early 2020s — but as patients look to the future, providers need to work out kinks in the user experience, says Ipsos’ Janet Creaser.