Foresight

Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.

From probiotics to multivitamins, more Americans than ever are making purchases to live better. To continue that growth, brands will need to act as a source for information, says Ipsos’ Chad Nielson.

Ipsos Strategy3’s Mercedes Bender considers the products and services people will need to optimize their health in a changing world.

Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.

Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.

Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.

Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.

Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.

There are many ways to raise a kid. Kinder Chocolate’s Catherine Bertrac looks at the forces that shape modern parenting styles and how that informs their approaches to treats.