Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.
As Americans’ teenage years shift, so will their needs. Charlotte Morris, an engagement manager at Ipsos Strategy3, illustrates one potential scenario that tomorrow’s brands and institutions will need to solve for.
As a plaintiff in Held v. State of Montana, Eva Lighthiser sued her home state for not protecting residents from climate change. Here’s how she views the global fight for a greener future.
Will tomorrow’s teens give higher education the old college try? Ipsos’ Jennifer Torgersen discusses what today’s youth are saying about their plans for the future and what it means for brands and businesses.
A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.
Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.
