Innovation

In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"

In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.

Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.

By Lisa Lanier

Innovation in TV is nothing new these days. There are constant rumors of change - Apple will reinvent the TV set, Netflix will be included on set-top boxes - but hidden among the plethora of new devices that are currently out on the market, we can see some tantalizing glimpses of how we will use our TVs in the future.