Innovation

Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.

The objective of this study in South Africa was to evaluate the impact of the 5by20 program with a sample of 101 women entrepreneurs participating in the program in Guateng and North West provinces near Johannesburg, South Africa.

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).

In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"

In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.

Download our White Paper to discover transformational R+D research that will help you optimize your innovation process.

By Lisa Lanier