Mobile Survey

Join Ipsos’ Kate Hensler who will be participating in a panel discussion about future trends in consumer behavior impacted by Millennial and Gen Zs.

Join us at the Insights Association inaugural event to learn more about best practices for device agnostic research.

Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.

Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

We identified 4 common myths the average market researcher believes to be true about mobile respondents.

Geolocation will play an important role in customer experience management