Ipsos, in partnership with BuzzFeed News, has examined how gun owners feel about gun control and recent policy proposals. Findings show that NRA members are less likely to support policies, compared to non-members.
10% of Americans perceive crime as the number one issue facing America, a 4-point increase from the beginning of the year, while President Trump's approval rating remains steady.
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.