Americans' Views on the Media

Ipsos poll shows almost a third of the American people agree that the news media is the enemy

Americans' Views on the Media

Washington, D.C., August 7, 2018 -Even if they are not “fake news” or “the enemy of the people”, it is clear that the reputation of the news media is under siege. According to the General Social Survey, the number of Americans with some or a great deal of trust in the press has dropped 30 percentage points since the late 1970s. Ipsos recently conducted a survey with the American public to better understand how Americans currently view the press and public support for efforts to restrict journalism. While we found that the large majority of Americans support the concept of the 1st Amendment, there are worrying signs that freedom of the press might be conditional to many people.

First off, the good news. The large majority of Americans, 85%, agree that the “Freedom of the press is essential for American democracy.” Additionally, two-thirds (68%) say that “reporters should be protected from pressure from government or big business interests.” Majorities of both Democrats and Republicans agree with these two statements signaling deep support for the concept of freedom of the press.

Some of the limits of public support for freedom of the press are made stark with a quarter of Americans (26%) saying they agree “the president should have the authority to close news outlets engaged in bad behavior,” including a plurality of Republicans (43%). Likewise, most Americans (72%) think “it should be easier to sue reporters who knowingly publish false information.”

Unanimity starts to break down as we ask more grounded questions. While a plurality – 46% -- agree “most news outlets try their best to produce honest reporting”, there are very stark splits by the partisan identification of the respondent with most Democrats (68%) generally believing in the good intent of journalists, but comparatively few Republicans (29%). And when we ask questions with specific partisan cues, the political split is very wide. For instance, 80% of Republicans but only 23% of Democrats agree that “most news outlets have a liberal bias,” and 79% of Republicans but only 11% of Democrats agree, “the mainstream media treats President Trump unfairly". Returning to President Trump’s views on the press, almost a third of the American people (29%) agree with the idea that “the news media is the enemy of the American people,” including a plurality of Republicans (48%).

A final statistic is somewhat reassuring, only 13% of Americans agree that “President Trump should close down mainstream news outlets, like CNN, the Washington Post and the New York Times.” Here less than a quarter of Republicans (23%) agree along with fewer than one in ten Democrats (8%).

About this Study

These are findings from an Ipsos poll conducted August 3-6, 2018. For the survey, a sample of roughly 1,003 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 323 Democrats, 363 Republicans, and 207 Independents.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2013 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,000, DEFF=1.5, adjusted Confidence Interval=+/-5 percentage points).

The poll also has a credibility interval plus or minus 6.2 percentage points for Democrats, plus or minus 5.9 percentage points for Republicans, and plus or minus 7.8 percentage points for Independents.

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can  download our brochure, see our public release protocol, or contact us.

For more information on this news release please contact:

Clifford Young
President, U.S.
Ipsos Public Affairs
202.420.2016
clifford.young@ipsos.com

Chris Jackson
Vice President, U.S.
Ipsos Public Affairs
202.420.2011
chris.jackson@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. Through our media partnerships, Ipsos Public Affairs is a leading source of intelligent information for businesses and professionals in the U.S., Canada, the UK, and internationally. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.

 

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