Media


More Americans think news organizations can take an unbiased stance

Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker

More Americans are cutting back on streaming and repairs

A growing number of Americans say they've canceled streaming services or are putting off car and home repairs, according to the Ipsos Consumer Tracker

Most Americans aren't seeing positive news about the economy

Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Consumers Survey

People are split on whether news coverage of AI is favorable

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
Television Survey

Four in ten admit to churning streaming services

Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Media Publication

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

In the YOLO Economy, can brands REALLY deliver both joy AND financial peace? Turns out, that's what consumers want.
Polling Survey

Americans’ perceptions of election security vary by primary media source

New Ipsos poll also finds media source divides Americans’ views on who will win the election
Polling Survey

The link between media consumption and public opinion

Below are five charts on how news source affects Americans’ views on the issues and how this might affect the 2024 election