Politics

Media Survey

Americans' Views on the Media

Ipsos poll shows almost a third of the American people agree that the news media is the enemy
Politics Survey

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

Politics Survey

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Politics Survey

Is Changing Your Package Worth the Cost?

Measuring Incremental Sales from a New Package Design Prior to Launch
Politics Survey

Majority of Americans Continue to Approve of Obama's Job as President

Obama's approval rating (65%) slips only slightly from one month ago (69%); approval breaks strongly along party lines.
Politics Survey

Innovation Lessons from Prior Recessions

Politics Survey

Travel Brands Challenged

Politics Survey

Ipsos/McClatchy Political Tracker

Politics Survey

Top Car Buyer Regrets Include Overpaying for a New Car and Not Doing Enough Research

Politics Survey

The Demise of "Brand Republican": Much Ado about Nothing?

Excerpts from a recent Ipsos Public Affairs Point of View
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