Product Innovation

Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.

These three tips will help improve your product subscription model. Download our paper today.

Looks matter! Despite our best intentions not to judge (a product) by appearance, our brain automatically and instinctively does.

Discover why lead users are often the best innovators and develop novel product ideas ahead of market demand.

Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.

Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.

How to Keep Up with the Pace of Business in the New Reality

Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.

At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.