Society

Americans are ready to unite around homegrown businesses — if they can meet the moment

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Explore fresh generational data about the challenges faced by those starting out in today’s economic landscape, and how brands and institutions can help younger adults live prosperous and happy lives.

New research commissioned by Uber and conducted by Ipsos explores how schedule and access flexibility help people earn while managing caregiving, health, school, rebuilding, and later career pacing.

A new survey for The Online Courtroom Project reveals that most Americans (55%) prefer equal power distribution among the three main governmental branches.

Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

Join us to hear the very latest public opinion data and insights to help make sense the trends shaping America today.

Data from the April Reuters/Ipsos Core Political conducted reveals that Americans identify the economy as the nation's most pressing concern, while concern over war and foreign conflicts declines.