Society

Multiple campaigns shaped by Ipsos research have been recognized by the Advertising Research Foundation

What is the 13-34 age cohort's relationship to gaming? As these consumers age up and obtain more discretionary income, what are their spending priorities within the gaming ecosystem?

Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.

Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience

A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand

AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.

After a period of reinvigorated commitment to diversity, equity and inclusion (DEI) in the wake of widespread protests following the George Floyd case, there is concern that interest in DEI — both in the mainstream and in advertising — may be diminishing.

Join us on November 14th for our 3rd installment of the 2023 Navigator webinar series, where our Automotive and Mobility experts will reveal the latest trends regarding shared mobility.

According to the latest Ipsos Global Health Service Monitor, mental health is now seen as the number one health problem across 31 countries, up by 17 percentage points since 2018. In the U.S., over half (53%) of Americans say mental health is now the biggest health problem facing the country.