Society

Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.

Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.

Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.

Join us on September 30th to hear more about Synthetic Data in Action: Ipsos’ Human-Centered Approach to AI Research

Ipsos is named on the following 2025 Ogilvy Awards submissions.