Google / Ipsos Multi-Country AI Survey 2026
Washington, DC, January 15, 2026 – Ipsos conducted a 21-country survey for Google that shows usage of AI is continuing to rise year over year, with over half of respondents in 20 of the 21 countries reporting that they have used an AI application in the last twelve months.
The survey also shows that amid uncertainty over the impact AI may have on the workplace, respondents remain excited about a wide variety of AI use cases and prefer fostering advancements in through AI advancement over protecting impacted industries.
This is the third annual survey produced by Ipsos for Google. Previous waves were released in 2025 (21 countries) and 2024 (17 countries).
Key Findings:
- Usage continues to grow: Two in three report using an AI tool or application in the last twelve months (66% average across all 21 countries), up 18% from 2024 and 28% from 2023.
- Uncertain impact on work: Respondents are split between feeling that the usage of AI in the workplace will create new jobs and ultimately help workers (50%) or eliminate jobs and ultimately hurt workers (50%).
- Lean towards innovation: A majority of respondents prefer fostering advancements in science through AI innovation (58%) over protecting industries that may be impacted through AI regulation (41%), a trend that is consistent previous waves of polling.
- Excitement about a broad range of use cases: Majorities report being excited about AI being used as personal tutors, for cybersecurity, for medical diagnostics, as support for small businesses and startups, for medication discovery and development, among use cases.
About the Study
These are some of the findings of an Ipsos poll conducted between September 22 – October 10, 2025, on behalf of Google. For this survey, a sample of roughly 21,000 adults age 18+ were interviewed online in 21 countries. Approximately 1,000 adults age 18 + who are residents of the Canada (CAN), Belgium (BEL), France (FRA), Germany (DEU), Poland (POL), Spain (ESP), Italy (ITA), United Kingdom (GBR), Ireland (IRL), Australia (AUS), India (IND), Japan (JPN), Singapore (SGP), South Korea (KOR), Brazil (BRA), Mexico (MEX), Nigeria (NGA), South Africa (ZAF), United Arab Emirates (ARE), and Argentina (ARG) were interviewed online using Ipsos online panels, partner panel sources, and river sampling. A sample of roughly 1,000 adults age 18+ who are residents of the United States (USA) were interviewed online via the KnowledgePanel®.
The sample for this study outside of the United States was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of each country’s population using standard procedures such as raking-ratio adjustments. The source of these population targets is government census entities. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, and education (where available).
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents in each country. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1000, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).
In the United States, interviews were conducted online in English and Spanish using the probability-based KnowledgePanel®. The margin of sampling error for this study is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error is higher and varies for results based on other sub-samples. The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, language dominance, and household income. The demographic benchmarks came from the 2025 March Supplement of the Current Population Survey (CPS).
In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.
For more information on this news release, please contact:
Alec Tyson
Senior Vice President, US
Public Affairs
[email protected]
Annaleise Azevedo Lohr
Vice President, US
Public Affairs
[email protected]
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
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