Trust in Professions


Doctors and scientists are seen as the world’s most trustworthy professions

Military personnel are more trusted in the U.S. than in most other countries
Trust in Professions Publication

Why All Companies Need To Care About Misinformation

All industries face some risk from misinformation—understanding the underlying drivers of trust and working to strengthen performance against these items can build benefit of the doubt and mitigate this risk.

Pharmaceutical and banking companies and governments are now seen as more trustworthy

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

Doctors are the most trusted profession in the U.S. and across the world

No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.

Firefighters, healthcare workers and first responders top list of most trusted professions

Local actors garner more trust than the national, underscoring the degree to which proximity conditions trust
Trust in Professions Publication

Who do you have faith in? The world’s most trusted professions

People trust those providing essential services over those selling a product or ideology.
Communication Survey

Ipsos/Buzzfeed Data: Trust in News Sources

Washington, D.C. — The Ipsos/BuzzFeed poll on trust in news was released today.