Search
-
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (11/18/2020)
Most Americans do not approve of how Trump is handling the transition period
-
Most Americans agree Joe Biden is rightful winner of 2020 election
Latest Reuters/Ipsos poll shows most approve of how Joe Biden is handling his position of President-elect
-
Consumer confidence falling throughout Europe
Global gains in consumer sentiment level off as coronavirus surges again.
-
Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
-
When will the vaccine cure your industry?
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviors, habits & values.
-
Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
-
Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
-
Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
-
How to gauge effective messages for electric vehicle shoppers
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
-
Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.