Ipsos analysis compares how people in 21 countries feel about themselves

Washington, DC, March 8, 2021 -

The Body Shop has issued a report based on an analysis from Ipsos pointing to a self-love crisis for people around the world. The Body Shop Global Self Love Index explores self-perception, frequency of emotions such as nervousness or anxiety, personal confidence, resilience, and reported drivers of self-esteem. This tool scores adults from 21 countries on a scale from self-doubt to total self-love, and comprises established measures of self-worth, wellbeing, and happiness, and reveals how age, gender, country, and living standards impact how people feel about themselves. Ipsos designed survey questions, constructed the index, and analyzed data from a survey of 22,000 adults that The Body Shop commissioned to a third party.

The average score on The Body Shop Global Self Love Index is 53 on a scale of 0-100, meaning that, on average, across the 21 countries surveyed, nearly one out of two people fall on the negative side of the scale, identifying more with self-doubt than self-love. The countries showing the highest average scores are Australia (62), Denmark (62), and the United States (61). South Korea (45), Saudi Arabia (48), and France (48) show the lowest scores.

For detailed results and methodology, go to The Body Shop Global Self Love Index full report.