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Brand America 2025
For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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Americans call for greater unity in wake of Charlie Kirk shooting
Majority feel country near “a breaking point” in its disagreements over politics
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What the Future: Wellness
Revisit our webinar to learn how the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
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Most Americans oppose giving up checks and balances for a faster government
Majority believe America is one of the greatest countries in the world
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Ipsos Data Drops: How the loss of tax credits could affect electric vehicle adoption
Half of Americans don’t know that EV tax credits are set to expire in September, according to Ipsos data. Automakers must adjust their pricing and messaging, quickly, for a chance at growth.
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.
One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.