[WEBINAR] Here’s how Influential audiences differ across segments
[WEBINAR] Here’s how Influential audiences differ across segments

[WEBINAR] Ipsos Global Influentials: Turning Influence into Demand

21 May 2026
Online webinar
8:30amPT / 11:30amET

When the rules of wealth are rewritten, who writes the playbook?

Geopolitical tensions, economic uncertainty, and rapid technological disruption are fundamentally reshaping how the world's most influential consumers and business leaders approach investment and luxury purchases. The old assumptions no longer hold. 

At our upcoming Ipsos Global Influentials (IGI) webinar, we'll unveil new research that explores how influential audiences think about money, risk, and value. More crucially, we will reveal how to convert their interest into action. 

On the agenda: 

  • The IGI Investment Segmentation: How Global Influentials differ in attitudes, risk appetite, and financial decision-making, and what this means for your strategy.
  • The NEW IGI Luxury Segmentation: What moves high-value audiences from desire to purchase, and how they define value in today's volatile landscape.
  • From Insight to Impact: Which segments drive growth in your category, how to tailor propositions and pricing, and the media strategies that accelerate conversion. 

In a world where influence shapes markets, understanding these audiences isn't optional; it's essential! 

Register Today

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Speakers:

Justin Laborde

Justin Laborde
Vice President, Audience Measurement, Ipsos in North America 
[email protected]

Mavise Lo

Mavise Lo
Research Director, Audience Measurement, Ipsos in Hong Kong 
[email protected]

Nathalie Sodeike

Nathalie Sodeike
Head of Audience Measurement Syndicated Media Surveys, Ipsos in the Netherlands
[email protected]