What the Future: Manufacturing

Revisit our foresight webinar exploring how AI, sustainability and politics will reshape the future of manufacturing, and how marketers can prepare their strategies today.

The author(s)
  • Matt Carmichael head of the Ipsos Trends & Foresight Lab
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The “death of manufacturing” in the U.S. is one of those tropes that has made headlines for literal decades. However, manufacturing in the U.S. could look different in the next decade where output continues to grow while jobs continue to fall.

Our What the Future: Manufacturing issue explores a future that will be shaped by macro forces like increased automation and employee power shifts, and by attitudes and tensions between nationalism and globalism, and between sustainability and affordability.

Listen as we explore answers to the business questions that manufacturers large and small will face in the coming years, including how small business manufacturing will survive, whether we will get to a more sustainable future, and how the industry will staff from a shrinking talent pool and a more automated workforce. Listen in as What the Future’s Editor Matt Carmichael shares exclusive U.S. data from our Future of Manufacturing study. This session features interviews with: 

  • Denise Johnson, group president for Resource Industries at Caterpillar
  • Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots A/S
  • Scott DeGroot, vice president of Global Planning and Distribution for Kimberly-Clark Corp.
  • Rob McMillan, founder of Dearborn Denim
The author(s)
  • Matt Carmichael head of the Ipsos Trends & Foresight Lab

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