Wisconsin School of Business Marketing Summit

In an era of heightened political and social tensions, emotions are playing an increasingly significant role in shaping both voter behavior and consumer decisions. Join Ipsos’ Clifford Young to hear how strong emotions can influence consumers' decision making. Young will also share research on how emotional drivers influence everything from voting patterns to brand loyalty. With the upcoming election this year, Marketing Summit attendees will gain valuable insights into navigating an emotionally charged environment and learn strategies to effectively engage with consumers in ways that resonate on a deeper level.

The Marketing Summit is designed for alumni, industry friends, and the up-to-date marketer. This intimate conference features sessions that will satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’. To join us, please register here.

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