2024, A Crucial Election Year

A selection of key indicators produced by Ipsos around the world, highlighting potential shifts in the political landscape.

2024 is a pivotal year for global politics, with elections impacting half the world's population. This summary of extensive data from Ipsos around the world will help you find the key indicators and understand potential shifts in the political landscape.

UK General Election

  • The latest Ipsos Political Monitor shows that Labour is leading with 44% of voting intentions in the  UK, while the Conservatives have fallen to an all-time low of 19%. This gives Labour a 25-point lead, a significant gap in the political landscape.
  • Public dissatisfaction with the government's performance is also high, with 84% expressing dissatisfaction. Both the Prime Minister Rishi Sunak and Labour leader Keir Starmer have seen their ratings fall, according to our regular survey of satisfaction with the UK's leaders.

See our special section on Ipsos UK for more data and analysis about UK Opinion Polls.

US Presidential Elections

2024 Presidential election is projected to be a close contest between incumbent President Joe Biden and former President Donald Trump.

  • U.S. Presidential approval rating polls show that 56% of respondents are unhappy with President Bidens’s job performance (April 2024).
  • Public sentiment towards both candidates is mixed. In January 2024, a majority of Americans believe that neither should run for president again in 2024.
  • Key issues that could influence voter decisions include abortion access, recreational cannabis legalization, and military aid to Israel, shows our latest U.S opinion polls.


Biden approval trend
President Biden popularity evolution. Source: Ipsos US

More data and regularly updated information are available on our dedicated pages about the Latest U.S. opinion polls and the U.S. Presidential approval rating polls.

EU Elections

Initially conducted by Ipsos France for Euronews, an unprecedented projection based on voting intention surveys in 18 countries of the EU specifically on the European elections highlights a rise of the radical right.

  • The ID group is likely to be significantly strengthened after next June's elections.
  • Only a coalition between the conservatives, social democrats and liberals could have a stable majority.

Populism remains strong in the world

Citizens across 28 countries feel that their country is in decline and their country’s society is broken, according to the findings of a new Ipsos poll conducted in late 2023.

  • Populist sentiment is fuelled by a general sense among respondents that their country is in decline (58%) and that society is broken (57%), even in countries with good GDP growth.
  • Majority (62%) see elites as a closely connected group with similar views on many important issues.

For details of each of the 28 countries studied, see the full report.

What Worries the World?

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, our monthly What Worries the World survey shows that inflation has now been the number one concern for two years.

Consumer confidence index in countries holding elections

Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy. Here is a detailed breakdown of consumer sentiment in countries that have elections in 2024.

Download the Election Tracker of March 2024.