Channel Performance - Ipsos

Channel Performance

Real people going to real places, to deliver real impact … driving real performance improvement.

You invest heavily in staff training and customer-facing marketing activities to deliver on your brand promises. Knowing if those brand promises are being delivered by your front-line staff, e-commerce platforms, and contact centres, is a constant challenge.

Ipsos meets that challenge by deploying Mystery Shoppers and Auditors on missions to stores and other physical locations, digital channels, and contact centres. Our global panel of shoppers and auditors collects insights across customer touchpoints, observing and recording their findings in real time.  

We do this better than anyone.  We cover every country on the planet, use the most advanced technology, provide expert design, data analytics, and strategic recommendations to ensure that insights translate into sales growth. 

We inspect what you expect, by being everywhere at once – real people in real places delivering real impact.

  • 1 million shoppers and auditors across 35 panels around the world.
  • Equipped with the best technology in the industry to collect video, images, and voice data.
  • HI + AI – We blend Human and Artificial Intelligence to ensure high-quality, efficient, and cost-effective results.

Learn more about Channel Measurement (Mystery Shopping and Auditing) and Channel Sizing (Retail Census and Retail Audit) to improve channel performance.