Do you take 5 holidays a year? Europe’s Affluent do!
The Affluent most often board planes to: Europe (55%), North America (13%), Asia (9%), Central America/the Caribbean (7%) and Africa (6%)*.
Top of the wish list = Summer sun and short city breaks
Europe’s Affluent like to spend their days off at the beach catching some summer sun (51%), but short city breaks are also very popular (48%).
The Affluent enjoy new travel destinations
The majority of Affluents are up for adventure; 73% enjoys going to new travel destinations.
*Destinations based on planned trips for pleasure in the next 12 months.
Base: N= 27,751
Affluent Highlights: how do the European Affluent travel the world?
Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away. While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49% of the total dollars in the travel category, despite being just 17% of the total population. This month we’re taking a deeper dive into our latest Affluent Survey Data to provide a quick snapshot of five easily targetable Affluent Traveler segments.
[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.