Ad Blockers: An Important Trend in Online Advertising & Digital Communication Management.
Ad blocking are developing to allow users to remove or alter advertising content from a webpage, website, or a mobile app. Ad blockers are available for a range of computer platforms, including desktop and laptop computers, tablet computers and smartphones.
In this session you will hear some figures about the rise of the phenomenon in Europe as well as the threats it entails for digital marketing and how some advertisers and website providers are organising to counter-act the adblocking phenomenon.
Agnès Gilbert, Digital Director, Ipsos Connect, France