[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success

We know addressing context is an essential component of brand success, and Cannes Lions 2024 highlighted the many shades of success marketers and advertisers need to consider to grow. 

In this webinar, you'll learn about: 

• The context of Cannes - why it is the go-to event for marketers, media, tech, and agencies for making meaningful connections, sharing inspiration, and discussing innovations. 
• The context of the world - how societal fragmentation leads citizens to seek brands that can help address environmental, social, and political crises.
• The context of tech - integrating AI within the creative process, where people lead with AI as a co-pilot, while being mindful of challenges such as information bias and AI conformity. 
• The context of people - the importance of human-centricity and empathy as the springboard to creativity and brand distinctiveness. 
• The context of diversity - addressing different communities and their passion points to make brands more relevant, using positive representations to drive success. 
• The context of creativity - driving effectiveness by breaking away from conformity, revisiting humor, harnessing media context, and embracing bravery. 

Each of these themes is illustrated through summaries of talks from notable figures like Elon Musk, Mark Pritchard, Maria Ressa, and Esi Eggleston, along with exclusive Ipsos insights from recent research and Cannes Lions winners.