Last year’s Cannes Lions Festival of Creativity highlighted a downturn in the effectiveness of creative that was awarded a Lion in the last two years. Specifically, the analyst Peter Field presented that the industry is plagued with too much focus on short-termism.
Do we have a crisis in creativity?
At Ipsos, we know that creativity is magic. It should inspire people to lean in, listen and remember the brand’s story. On 2nd April, we will show you how to bring back the magic in your creative work. How to spark inspiration from real people, stand out from the crowd and be bold and persistent across the entire creative development journey.
Through examples we will show how to use consumer and market insights to build creativeness, achieve greater creative effectiveness and grow your business.
- Why creativity matters (Arnaud Debia, Global Creative Development Director, Ipsos)
- Trends in creativity (Henrik Jensen, author and PhD)
- Creativity as a journey: how research can help (Alexander Asmussen, Head of Creative Excellence, Ipsos)
The morning session takes place from 9 - 10 AM at our office in Copenhagen. The doors open at 8.30, and a light breakfast and hot coffee will be served.
The event is free and will be held in English.
Arnaud Debia, Global Creative Development Director, Creative Excellence, Switzerland
Alexander Asmussen, Creative Excellence, Denmark