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Global Trends about Polarization: A Divided World
We share so many of the same values, but feelings of division persist
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Global Trends about Peak Globalization
Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas
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Global Trends in The Technology Dimension
People need to be persuaded that new technologies will improve their lives rather than adopting them without question
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Global Trends in Privacy and Technology: Data Dilemmas
The public remain prepared to share their data, within limits
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.