Macro Forces

We’ve identified six Macro Forces that impact societies, markets and people.

Macro Forces

We’ve identified six Macro Forces that impact societies, markets and people.

The rapid pace of technological change and disruption over the past few decades cannot be understated. However, years on, many people are wondering whether the promises made by Big Tech have been kept, and what we need to do collectively to harness the potential of tech – and mitigate its risks.

Download the full Ipsos Global Trends Report

Our six global Macro Forces and key themes

Explore the trends

Macro Forces

Global Trends in Climate Antagonism

Global Trends in Conscientious Health

Global Trends in Brand Communication Authenticity is King

Global Trends in Privacy and Technology Data Dilemmas

Global Trends in The Technology Dimension

Home

Global Trends about Peak Globalization

Global Trends about Polarization A Divided World

Global Trends about Capitalisms Turning Point

Global Trends in Reactions to Uncertainty and Inequality

Global Trends in marketing and advertising The Enduring Appeal of Nostalgia

Global Trends in human behavior Search for Simplicity and Meaning

Global Trends Healthcare Choice

Our report tells a story from the topline data. For a deeper dive into demographic differences, regional analysis and sector- or market-specific insights please contact us for a custom analysis of this incredibly rich data source.

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