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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
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Climate change: a growing skepticism
Purchasing power is now the key priority on a global level. Despite the importance they attribute to the climate and extreme weather events, people are less inclined to become involved and are more dubious as to the human origins of the phenomenon.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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Turkey: Re-designing adaptation in the shadow of hyperinflation
Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.
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Ipsos Financial Wellbeing Tracker shows stark divides in concern about household finances
Around six in ten (59%) are worried about their household’s financial situation, according to the first wave of Ipsos's new UK Financial Wellbeing Tracker.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Internet users’ trust in the Internet has dropped significantly since 2019
Online users want better control over how their personal data is collected, used and sold.