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Widening the cracks: A spotlight on Italy during the pandemic
COVID-19 has exacerbated gender gaps which existed before the crisis.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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A growing unease: Data dilemmas of the connected Indian
In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.
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When will the vaccine cure your industry? [Webinar recording]
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviours, habits & values.
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Brand Biden vs Brand Trump
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
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[Webinar] Trust misplaced? The future of trust & Truth in media
Truth and trust seem under attack from all sides, but Ipsos research finds that people are still searching for trusted content.
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Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
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Job loss is a concern for half of workers across the world
Job insecurity and ability to the learn essential new skills on the job vary widely across countries.
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.