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[EVENT] Optimise Product and Price with Conjoint
On September 20, Ipsos in Denmark will host an event on Conjoint Analysis – a research technique that can help you determine how consumers value different attributes of your product or service.
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[WEBINAR] Intelligent Product Test Design: When less can be more
September 13 - Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
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Why observational research is a valuable tool for stores
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.
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Smart Advertising, Smart Business
Creating opportunities for Australian SMBs embracing digital marketing.
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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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[WEBINAR] Make a Big Splash With Your Small Business
June 26 - How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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2018 Summer Holiday Plans Among Europeans, Americans and Asians
Europ Assistance releases its 18th annual Barometer on Summer holidays, focusing on Europe's, America's, and the first time Asia's holidays plans. In 2018, summer holiday plans are consolidating in all countries with a stable budget in Europe and the United States while increasing in Brazil. Millennials are disrupting traditional practices giving new strength to alternative lodging and online reviews. Social media are becoming a holidays must-have for Asia, the United States and Brazil while Europeans disconnect more easily.
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[EVENT] The Future of Research: New Solutions to Old Problems
Join us in Edinburgh from 6pm on 21 June 2018 to take a tour with us through some of the latest innovations in research.