[EVENT] Optimise Product and Price with Conjoint

On September 20, Ipsos in Denmark will host its first morning briefing this fall. The theme of the event is Conjoint Analysis – a research technique that can help you determine how consumers value different attributes of your product or service.

In a world where consumers are often not able to describe why they do what they do, conjoint is the ideal solution. Conjoint analysis collects information from realistic exercises that mimic the real purchasing situation and reveals your customers preferences and price elasticities.

At Ipsos we have some of the best conjoint experts in Denmark. On September 20, you can meet Lise Kristiansen and Søren Bertram Andreasen, who will tell you about:

• How conjoint can help you
• The latest options for using conjoint for pricing
• A few specific cases on how our clients have used conjoint to make better and more informed decisions

Practical information

The morning briefing will be held from 9 - 10 AM at our Copenhagen office in Store Kongensgade 1. Coffee and a light breakfast will be served from 08:30 AM. The event is free. Please note that the morning briefing will be held in English.

To register contact us below.