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Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

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  • Consumption Publication

    The new lubricant trade in ASEAN - A promising new era

    Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
  • Family Publication

    Chinese Family Parenting Report 2016

    Post-85s and post-90s constitute the majority of new mothers in China, and it’s especially true with the latter in low-tier cities. Post-90s make up the largest part in China’s new mothers, up to 46%. Post-90s new mothers occupy a significantly high proportion in 4th –tier cities and rural areas.
  • Election Survey

    Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups

    Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton.  She leads Trump by an average of about 8 points, looking across all the polls.
  • Advertising Publication

    Nurturing Creative Through Nonconscious Brain Processes

    Deep exploration of how advertising works, taking into consideration both conscious and nonconscious brain processing.
  • Voice of the Customer Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Consumer Behaviour Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.