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[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.
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[EVENT] UX360 Research Summit
UX research is becoming increasingly important as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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New families: Priorities and spending
A change in lifestages prompts a change in product and brand choice. But what does this looks like amongst the aspiring middle class?
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NHS England: Supporting young adults
Living with a chronic illness is difficult, especially for children and young people. NHS England used ethnography to understand how to improve the lives of this group.