63% of Europeans report they will take leave this summer (-1 pt vs. 2018) and 68% of Americans and Brazilians intend to go on holidays this summer (= vs. 2018)
Summer holidays duration
The summer holiday duration remains below 2 weeks, except for France (2 weeks) and Brazil (2,2 weeks)
The average budget reported for their summer holiday is €2,019 (+3% vs. 2018) for Europeans, $ 2,373 (-10% vs. 2018) (equivalent to €2,131) for Americans, R$ 5,058 (-3% vs. 2018) (equivalent to €1,138) for Brazilians.
In Europe, the top destination is always one’s own country, France being the champion with 56% of French holidaymakers that will go on holidays in France this summer.
Americans and Brazilians also opt for their own country first (respectively 50% and 32% of them).
Europeans are increasingly travelling abroad (69% in 2019, +4pts vs 2017) whereas Americans are increasingly travelling in their own country (77%, +13pts vs 2017).
When it comes to travelling outside of their own country, Europeans keep favouring the same top 3: Spain, France and Italy
Seaside remains the top destination for all interviewed countries, but Europeans are increasingly attracted to the countryside (22%, +3pts) and to the mountains (20%, +2pts).
Summer holidays are mostly shared with the nuclear family: 71% of Europeans go on holidays with their partner, 34% with their children. It is respectively 67% and 31% for the Americans and 57% and 42% for the Brazilians.
Children mostly travel with their parents for summer holidays: 66% of European children do, 59% of American children, and 46% of Brazilian children.
69% of Europeans intend to disconnect completely from work during their holidays (+3pts vs 2018), especially the British (76% of them, +5pts), the French (71%, +1pt), and the Germans (70%, +2pts) while only 63% of Brazilians and 54% of Americans will disconnect from work.
[WEBINAR] The Future of Beauty: thriving across the consumer decision journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.
[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
On May 7, please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada – how companies are performing now, the impact of the current social and economic context on trust, and how your stakeholder’s future hopes and expectations will influence your reputation in the years to come.
Elections 2019: Unpacking Party Manifestos
April 25 - Africa Check and Ipsos invite you to join the discussion of the 2019 Elections Manifestos (ANC/EFF/DA). Ipsos will present their research on public perception around political parties and key issues while Africa Check will share their findings on how the facts in the manifestos hold up. KEYNOTE ADDRESS BY JUDGE SACHS