63% of Europeans report they will take leave this summer (-1 pt vs. 2018) and 68% of Americans and Brazilians intend to go on holidays this summer (= vs. 2018)
Summer holidays duration
The summer holiday duration remains below 2 weeks, except for France (2 weeks) and Brazil (2,2 weeks)
The average budget reported for their summer holiday is €2,019 (+3% vs. 2018) for Europeans, $ 2,373 (-10% vs. 2018) (equivalent to €2,131) for Americans, R$ 5,058 (-3% vs. 2018) (equivalent to €1,138) for Brazilians.
In Europe, the top destination is always one’s own country, France being the champion with 56% of French holidaymakers that will go on holidays in France this summer.
Americans and Brazilians also opt for their own country first (respectively 50% and 32% of them).
Europeans are increasingly travelling abroad (69% in 2019, +4pts vs 2017) whereas Americans are increasingly travelling in their own country (77%, +13pts vs 2017).
When it comes to travelling outside of their own country, Europeans keep favouring the same top 3: Spain, France and Italy
Seaside remains the top destination for all interviewed countries, but Europeans are increasingly attracted to the countryside (22%, +3pts) and to the mountains (20%, +2pts).
Summer holidays are mostly shared with the nuclear family: 71% of Europeans go on holidays with their partner, 34% with their children. It is respectively 67% and 31% for the Americans and 57% and 42% for the Brazilians.
Children mostly travel with their parents for summer holidays: 66% of European children do, 59% of American children, and 46% of Brazilian children.
69% of Europeans intend to disconnect completely from work during their holidays (+3pts vs 2018), especially the British (76% of them, +5pts), the French (71%, +1pt), and the Germans (70%, +2pts) while only 63% of Brazilians and 54% of Americans will disconnect from work.
[WEBINAR] Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity
Join our December 4 webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.
[EVENT] 2019 Corporate Reputation Salon in San Francisco
September 26 - Each year, the Ipsos Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.