The report is based on research involving Chinese international travelers, combined with proprietary data from Hotels.com and other research. Hotels.com engaged Ipsos a world leader in market research, to conduct interviews during May 2108 with 3,047 Chinese residents, aged 18-58 years, who had traveled overseas in the past 12 months. A computer assisted web interviewing technology was used for the different-tiered cities.
Holiday Barometer among Europeans & Americans
Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.