Travel is evolving, becoming more and more experiential. But, there are a wide variety of the types of travel experiences people seek. Ipsos Affluent Intelligence uncovered six key types of affluent travelers and the attitudes, desires and expectations of each. For more information on the types of travel experiences people choose, and how they differ from each other.
This topic is explored further in our article, Millennial Women – The New Experiential Travel Trailblazers.
For more insights, please download our white paper further exploring affluent travelers, their key travel needs and desires, and how they differ by behavior.
Holiday Barometer among Europeans & Americans
Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.