We have a framework and solutions to support you and your business through these times...
How to move forward? We have a framework and solutions to support you and your business through these times…
What?
An initial framework that simplifies the complex to guide strategy.
Why?
Channel energy and gain organizational alignment on how you should protect and grow your business.
How?
Leverage Ipsos’ deep knowledge of society, markets, and people.
How Ipsos helps brand grow in inflationary times
Understand the context
- How is inflation impacting consumer behaviors, attitudes and emotions?
- How can i observe my customers/consumers in real life?
- How do I keep my teams connected to our customers and consumers?
- How can i get a deeper understanding of the impact inflation is having in people’s lives?
- How to organically monitor how inflation impacts my category and brands?
1 - Strategically leverage the portfolio and manage price hikes or product changes
- How can I best play on demand or activation?
- How should I optimize my product mix for this inflationary context?
- How to build a pricing resilient product portfolio through innovation?
- How to increase permissibility to pay and premiumize my products
- What can we do immediately to optimize our retail category plans; both in store and online?
2 - Clearly define the value proposition and invest in the full customer experience
Communication
- Strategic guidance & learnings for advertising at scale in times of inflation
- Communicate around price and value in times of inflation
Drive Value
Experience
- What are customers’ expectations and needs of brands, as the cost-of-living increases?
- How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?