The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
UCT Unilever Institute of Strategic Marketing has partnered with Ipsos to uncover a mass of information about a market that makes up more than 100 million people in Sub-Saharan Africa – the Urban Middle Class.
Brazilians continue without confidence in the direction of the country: 93% state that Brazil is in the wrong direction, index that is similar to what we have seen in recent months. This perception reflects the lack of perspectives regarding the political, economic and social stabilization of the country.
Little Libraries is a program committed to addressing the challenge of early learning development support in South Africa’s poverty stricken townships.
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
