This report is based on research involving both Chinese international travelers and hoteliers around the world, combined with Hotels.com’s own proprietary data and other research.
Hotels.com engaged Ipsos, a world leader in market research, to conduct interviews during May 2017 with 3,000 Chinese residents, aged 18–54 years, who had traveled overseas in the past 12 months. A computer-assisted web interviewing technology was used for the interviews and the representative sample consisted of men and women from a number of different-tiered cities.
Chinese cities are classified into different tiers based on their population, economic size and political ranking. Tier 1 includes cities such as Beijing and Shanghai, Tier 2 provincial capitals such as Chengdu, Tier 3 medium sized cities such as Zhuhai and Tier 4 smaller sized cities.
The travelers were asked about their spending patterns, travel preferences, booking methods, accommodation choices and future plans, along with many other aspects of their travel.
When analyzing the responses, travelers were divided into 4 age categories, those born after 1960, 1970, 1980 and 1990, to provide further insights into choices and preferences of different generations. Those born after 1980 and 1990 are also referred to as millennials throughout the report. This group, also known in China as the “new generation” as distinct from the “past generation” born prior to the 1980s, is increasingly driving consumption and spending patterns of Chinese travelers.
To complement this survey, Hotels.com conducted a global survey of more than 3,800 Hotels.com accommodation partners, also during May 2017.
The 38 participating countries / regions were Argentina, Australia, Brazil, Canada, Colombia, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, the UK, the USA and Vietnam.
Figures on spending, including prices paid for hotel rooms, are quoted in Chinese Renminbi (RMB) and their US dollar equivalent wherever possible. Unless otherwise indicated, the RMB–US$ exchange rate used in this survey is US$1= RMB6.8848, the rate on April 25th 2017, the mid-point of the field research.
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[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE
June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.