August 2025: Global consumer confidence unchanged for second consecutive month

Ipsos’ Global Consumer Confidence Index is stable (-0.1 point) this month and remains at 48.1. The index holds steady for the second consecutive month but is now lower than its reading from this time last year (-0.6 point). 

Among 30 economies measured, five countries show significant gains in consumer sentiment, and six countries show a notable decline. The Current and Investment sub-indices are both stable this month. In contrast, the Expectations sub-index is down (-0.7 point), while the Jobs’ sub-index shows an uptick (+0.7 point). 

Based only on the “legacy 20 countries” tracked since March 2010, the Index would read at 46.4, stable (-0.3 point) from July. 

Sentiment is largely up in the Asia-Pacific. Malaysia (+6.7 points) shows the largest increase among all countries, and Thailand (+4.3 points) and Australia (+2.4 points) are also up significantly. However, Indonesia (-3.7 points) and India (-3.3 points) show the largest declines among all countries.

In contrast, consumer confidence is largely down in Europe. Poland (-2.8 points), Germany (-2.5 points), and France (-2.2 points) are all down significantly this month, while Spain (+3.1 points) is the only European country to increase significantly. 

The Global Consumer Confidence Index is the average of all surveyed countries’ Overall or “National” indices. This month’s installment is based on a monthly survey of more than 21,000 adults under the age of 75 from 30 countries conducted on Ipsos’ Global Advisor online platform. This survey was fielded between July 25 and August 8, 2025. 

Consumer sentiment in 30 countries

Among the 30 countries, Malaysia (59.4) holds the highest National Index score. For just the second time since January 2022, no country this month has a National Index score of 60 or higher.

Eleven other countries now show a National Index at or above the 50-point mark: India (57.6), Indonesia (57.6), Sweden (57.4), Singapore (55.4), the U.S. (53.4), Mexico (53.1), the Netherlands (52.5), Australia (52.1), Brazil (51.0), Spain (50.9), and Great Britain (50.5).

In contrast, just four countries show a National Index below the 40-point mark: France (39.7), Japan (37.2), Hungary (35.0), and Türkiye (32.6). 

Compared to 12 months ago, eleven countries show a significant drop in consumer sentiment. In contrast, seven countries show a significant increase from August 2024, most of all in South Korea (+7.6 points).

Trends

Ipsos’ Global Consumer Confidence Index (based on all 30 countries surveyed) currently reads at 48.1. Based only on the “legacy 20 countries” tracked since March 2010, it would read at 46.4.

The Current sub-index, reflecting consumers’ perceptions of the economic climate and their current purchasing, jobs, and investment confidence, shows no significant change this month (-0.3 point compared to July 2025) and sits at 38.3. In total, seven countries show a significant month-over-month gain (at least 2 points) in their Current sub-index, while twelve countries show a significant loss.  

The Investment sub-index, indicative of consumers’ perception of the investment climate, shows stability this this month (-0.3 point) and is now at 40.6. Six countries show a significant gain in their Investment sub-index this month, while eleven countries show a significant loss. 

The Expectations sub-index, indicative of consumer expectations about future economic conditions, is down 0.7 point and now sits at 56.1. Just three countries show significant gains in their Expectations sub-index, compared to seven countries that show a significant loss.

The Jobs sub-index, reflecting perceptions about jobs security and the jobs market, is up 0.7 point this month and is now at 58.1. Eight countries show significant gains in their Jobs sub-index, and just three countries show significant losses.

Of note, India and Germany show significant losses (of at least 2 points) across all four sub-indices. In contrast, Australia, Malaysia, and Spain show significant month-over-month gains across all four sub-indices.